
A Bit About ASOS
ASOS is an online apparel, cosmetics, and accessories company that ships to over 190 countries. This UK company carries over 850 distinct brands. Some of these firms, such as Nike, Adidas, and Tommy Hilfiger, are quite well-known. Asos only has a few house brands, including ASOS DESIGN, ASOS 4505, and ASOS LUXE.
Although they are most known for selling clothing, ASOS also sells a wide range of popular items. It also provides a wide range of cosmetics, shoes, and accessories for both men and women. But you won’t be visiting them anytime soon to view their options. They, like Shein and Vencano, are e-commerce websites that solely operate online. However, because they are online, they may continue to have a wide range and extended reach. Many people, however, mistrust a company’s credibility when its only physical location is online.
Are They Genuine?
ASOS has a substantial online presence and sells a diverse range of products on its website, many of which are from well-known brands. Is ASOS a legitimate source for low-cost apparel, or is it just another scam designed to defraud you of your money?
While hunting for excellent fashion deals online, you will surely come across a number of unscrupulous companies. And it may be tough to discern the difference between a good offer and a scam without some web investigation. Suspiciously low prices and the lack of a physical presence are major red flags for any new business. However, not all low-cost stores are deceptions. ASOS is one such store that frequently perplexes customers.

Are They a Scam?
When you locate a single internet platform that offers such a vast choice of firms, it may appear questionable. But don’t worry, ASOS is a trustworthy website that fulfils orders. There’s no need to worry about ASOS being a phishing scam or selling your information. ASOS appears to be trustworthy in terms of the products they sell. Customers may also rest certain that these name-brand goods are genuine. ASOS openly replies to concerns about fraud on its website by stating that they only supply “authentic and original” products acquired from the businesses they carry.
You always know what you’re getting with these well-known brands. Some people, though, have misgivings about their in-house brands. As of this writing, there are no physical storefronts that sell ASOS-branded clothing, therefore you cannot try it on before ordering. Furthermore, their clothes is typically less costly than the store’s other branded brands. Some customers have experienced mixed outcomes with these goods.
How Are They So Cheap?
Overall, many of the things sold by ASOS are not cheap. Their cooperation with modestly priced brands predominates.
However, even within their own brands, prices vary substantially. Why do certain items cost so much less than others? After all, they don’t make all of their products equally. Cheaper items are most likely made using inferior materials or come from producers in countries where labour is less expensive.
ASOS is quite forthcoming regarding the origins of its products. They clearly publish their supply chain on their website, including the most current update date. They have plants across Europe, Africa, the Middle East, and Asia. They have various factories in Spain, the Netherlands, and the United Kingdom, but the most of their manufacturing is done in China, India, and Turkey.
Are They Ethical?
Purchasing from ASOS is likely to be better than purchasing from other online stores, while it is unlikely to be as ecologically beneficial as purchasing from your local fair-trade store or slow fashion clothing websites. Although ASOS is transparent about its factories, it has come under fire for the conditions in its warehouses.

According to the GMB Secretary, the conditions surrounding the beginning of the COVID-19 epidemic were “scarcely possible.” The Guardian received this information. The local council in Barnsley, UK, reported that they saw no evidence of noncompliance with social distancing measures, however ASOS refuted the same claim in the same article. ASOS regularly expresses their views on a number of different ethical problems.
Their cosmetics all conform to a strict “no-animal testing” policy. They also said publicly that they will take measures in the interest of sustainability. ASOS has adopted a number of important changes, including reduced greenhouse gas emissions and the use of more ecologically friendly materials.
Should You Shop at ASOS?
ASOS is a respected company with a long history of satisfied consumers and dependable operations. They provide a fantastic shopping experience provided you walk in with appropriate expectations for the items you buy. They are becoming more affordable and ethical as they take steps to become more sustainable.
It is up to you to decide which stores to visit; the website is respectable. ASOS strives to build a recognized brand, as seen by its collaborations with respected firms and strong social media presence.